
Do Your Blog Visitors Really Read Your Blog?
Bloggers Lab says the answer is no! People aren’t interested in reading web writing; the most they do is scan it? only few % of your blog reader will read your post word to word, rest will just scan the page (read headers) and make their conclusion about the post. People want to gather what they need and move on. It is very likely that they will browse your site while working on project, chatting with some friends on Yahoo or MSN, as a result they need to be able to filter and scan specific information on your site easily; else they will hit that nasty back button. It becomes essential to stop your reader from hitting that back button by making your content scannable.
How to write Scannable Content? Well read on to know.