Check this super post Writing Effective, Attention-Getting Headlines and Titles on Your Blog from Lorelle
If it bleeds, it leads. Punchy. Catchy. Attention-getting. Insightful. Instructive. Incentive. Luring. Fishing. Bait. Hook. These are all terms used to describe an effectively written title or headline for an article. …

Brian Clark at Copy Blogger gives a list of ten headlines outside the common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal. Read about the ten headlines here

Check out this post from How to Write Magnetic Headlines:
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.
Here are some interesting statistics.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.
(from: How to Write Magnetic Headlines | Copyblogger)
