
Check out this post from How to Write Magnetic Headlines:
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.
Here are some interesting statistics.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.
(from: How to Write Magnetic Headlines | Copyblogger)

January 3rd, 2008 at 11:57 am
WOW! I had no idea this blog was available. What a wealth of info for bloggers. Thank you.