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Letting Go of the Words: Writing Web Content that Works
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Letting Go of the Words: Writing Web Content that Works helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
Excerpts
- Chapter 1 Content! Content! Content!
(PDF, 1.3MB) - Chapter 5 Writing Information, Not Documents
(PDF, 2.5MB)
Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content do it better.
Features
* Clearly-explained guidelines with full-color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many “befores” and “afters.”
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
Book Reviews
“the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical success factor for every web site, and the really good book about how to write for the web just doesn’t exist. Personally, I’ve been waiting for it for years, because I didn’t want to write it myself.”–Steve Krug, author of Don’t Make Me Think!
“Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won’t read very many words on your website — and what to do about it.”–Jakob Nielsen, Principal, Nielsen Norman Group
February 21st, 2008 at 8:08 am
Hi Robin-I just got this book, and I love it! There is so much wisdom and practical insights. A must read for bloggers! I love the site and am thrilled to have stumbled upon the Top 100 Homeschool blog sites! Great Work!